2016 Recruiting Campaign
“Nexteer’s recruiting campaign has the highest
# of actions I’ve ever seen…”
- Taylor, Digital Account Manager with Gannett
Past recruiting ads for this automotive company, focused on the use of high-speed, high-performance vehicles to engage the audience.
What we found, however, is that potential employees were less concerned in working on high-performance vehicle components and more interested with the culture at Nexteer. With this knowledge in mind, I developed our last recruiting campaign with photographs of real employees and the call-to-action of "Join so-and-so". The photography & design was done in-house so the only spend was ad dollars. The result? The most successful recruiting marketing campaign to date. We had a Click-Thru-Rate of 2.26% & 65,096 actions in under a month for our Facebook campaign. At the conclusion of the campaign, we had a CTR of 1% which is considered excellent for a technology company. We've now incorporated the campaign into the nexteer.com recruiting site.