2017 RCR + Nexteer Sponsorship

Nexteer and Richard Childress Racing (RCR) launched their second year of partnership in the 2017 NASCAR XFINITY  in February 2017. The marketing communications team is responsible for the RCR + Nexteer media relations, social media campaign & digital assets. We produced the following video at RCR in North Carolina and the Saginaw site facility to illustrate the shared winning formula between the Richard Childress team and Nexteer.

Photos from production days in North Carolina and the Saginaw manufacturing sites.