"CNXMotion: A Continental + Nexteer Joint Venture" Video
Continental + Nexteer announced they were forming a joint venture for the advancement of motion control systems and actuator components for automated driving in January 2017 at the Detroit Auto Show (NAIAS). In October 2017, at the Frankfurt IAA show, the companies announced the joint venture name + building location. I directed the video shoot shown below to support telling the "continued story" of the venture. This video was used by both Continental + Nexteer in their press kits. It was also viewed by 50+ international members of the press during Nexteer's press conference at the show.
Directing the CNXMotion Shoot
I storyboarded & directed the CNXMotion shoot at their new facility in Grand Blanc. I worked with the Digital Image Studios team to bring my vision &, more importantly, the story to life.
I attended the 2017 IAA show as a marketing & PR representative for Nexteer. The video was shown both in Nexteer's booth, during their press conference & in press kits used by Nexteer, Continental, & CNXMotion.