Display Pack Brand Identity Refresh Materials

I completed a marketing communications audit for Display Pack to identify gaps in the current marketing strategy & prioritize the creation of new collateral. A handful of the items developed are shown below.

Value Proposition:  Complete a competitor analysis & write a value proposition to help our customers understand what makes Display Pack DIFFERENT in the marketplace. 

Value Proposition: Complete a competitor analysis & write a value proposition to help our customers understand what makes Display Pack DIFFERENT in the marketplace. 

Sample Boxes:  Display Pack wanted to communicate its difference not just in  what  we say but  how  we say it. I developed custom sample + prototype mailers & shippers so our customers could tangibly see / feel / sense the value of the service & product that we bring to the table.

Sample Boxes: Display Pack wanted to communicate its difference not just in what we say but how we say it. I developed custom sample + prototype mailers & shippers so our customers could tangibly see / feel / sense the value of the service & product that we bring to the table.

Visual Identity Standards:  I developed an updated visual identity standard document to ensure consistency in our brand.

Visual Identity Standards: I developed an updated visual identity standard document to ensure consistency in our brand.

NEW Trade Show Booth:  Learn more  here .

NEW Trade Show Booth: Learn more here.

Marketing Library:  I created a marketing library for our sales team's use using our SharePoint intranet site. I moved the processes & procedures, market research, branded collateral from a dated, shared drive on the team's PCs to a living website that can be remotely accessed from any where in the world. All marketing updates for the team are available on this site.

Marketing Library: I created a marketing library for our sales team's use using our SharePoint intranet site. I moved the processes & procedures, market research, branded collateral from a dated, shared drive on the team's PCs to a living website that can be remotely accessed from any where in the world. All marketing updates for the team are available on this site.

Capabilities Presentation:  The first step in building the Sales toolkit was to create a branded touch point that established WHO we are, WHAT we do, and HOW we do it. The capabilities presentations (developed for food, retail, & industrial markets) serves that purpose.

Capabilities Presentation: The first step in building the Sales toolkit was to create a branded touch point that established WHO we are, WHAT we do, and HOW we do it. The capabilities presentations (developed for food, retail, & industrial markets) serves that purpose.

This is one of multiple digital assets I developed in-house for the sales team as a "leave behind" or branded touch point to share with our customers via e-mail, social media, website, etc.