2018 Display Pack Trade Show Booth Project
Display Pack has struggled with being overlooked as a very small fish in a large pond at industry trade shows. For upcoming events, we wanted to update the overall look & feel of the show experience AND show that, although the company is 50+ years old, Display Pack is still relevant in the packaging market. I completed a competitive analysis to see what was already being communicated in the marketplace & created our trade show strategy to emphasize our strengths and services provided. Through an extensively research scope of work & collaborative meetings, a local booth builder brought my vision for the Display Pack booth to life.
We worked within the following parameters:
- Size constraints (adaptable for a 10 x 20 AND 10 x 10 booth)
- Creating an overall look & feel that better conveyed the master Display Pack brand